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Real Estate real property refers to a piece of land fixed permanently with things such as building, fences, and other necessary things like pipe fittings, luxuries etc. The term real estate generally refers to property related business and dealings. A decade earlier the real estate canvas was dotted with small players but recently there has been a real turnaround in the business. It is estimated that in the coming years, the sector would contribute around 5 to 6 per cent to India’s GDP. Urbanization is seen as an underlying macroeconomic factor that is fostering the growth in India. According to the estimates of United Nations Population Division the urban population of India will grow at a rate of 2.5 per cent annum for next two-and-a half decades, doubling it to 600 million people by 2020. This will trigger an increase in demand for space in these areas.

Real estate will be an organized sector by 2020 with India leading the world in providing quality real estate solutions. With the Indian economy growing phenomenally, India’s Infrastructure is providing to be inadequate and it is these that can help India achieve success in its journey to becoming tomorrow’s economic superpower. This growth is not only poised to increase the depth and size of the sector but also lead to significant process and structural improvements within the sector in the coming years. Along with contribution in GDP the real estate business is creating job opportunities in terms of thousands, the new companies requires employee in terms of management, architecture, staff to handle finances, and the workers who actually make the dreams of people come true. It is the second largest employing sector in India; real estate business is inter-related to around two hundred and fifty subsidiary industries like cement, brick and steel through various linkages.

Now, the real estate developers are getting the lay of the land in online advertising. Retailers find that while websites cost a mere 10-20 per cent of print advertising, the returns are rather good. With the BPO executives and the upper middle class forming the core of individual home-buyers, the Internet is becoming the first stop for those in search of home. While this is not new in the rest of the world, for India, it is certainly a new trend. A domain name must reflect the services and the USP of the website identify and distinguish the brand and its services offered by competing brands. The most common choice for an agent is to use his own name as the website’s domain; this is often not the best choice. It is unlikely that home buyers will be searching for “Delhi real estate” or “Mumbai properties”. The best domain names therefore should serve to identify the target market. Ideally they should also contain keywords that potential clients would use, for example traveltoyatra.com (a travel site) it is the best example of a perfect domain name, its name is suggesting everything about the site and the services offered by the company having that site.

Advertising on the web is very cost effective, compared to print. One can get solutions for one year on a real estate website at the cost of one full page advertising in print. Both can offer effective distribution for your brand and message. While online advertising offers interactivity (you cannot click a print advertisement, for instance). An integrated print and banner campaign is more effective than focusing only on one or other exclusively. Reality portals also aim to facilitate the transition from the custom of traditional marketing to the internet. Hence, the more information a website has, higher the likelihood that visitors will consider you valuable ally in their search.

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